Paper lovers, check out this 1950's paper swatch book

In one of my recent antique-shop-explorations I found this amazing paper swatch book from 1953. It's in great shape, and it is samples of construction paper (as opposed to the speciality paper that we commonly see in swatch books today), which is so simple and really perfect for the time.

I picture a man in a suit and a plaid wool fedora with a little leather briefcase full of swatch books. He spent his days traveling from elementary school to elementary school peddling his construction paper offerings to all the teachers. He spent many an hour in the teacher's lounge smoking cigarettes and laughing (flirting) with all the ladies. His life was good and simple, and he sold a sh*tload of construction paper. And he made a great living doing it.

(Excuse me while I journey down a very stereotypical path with my vision of this swatch book's story, but the 1950s really did seem that cut and dried, did they not??)

Take a look at this beaut:

Outside cover

Gorgeous vintage front cover - paper swatches from 1953

Inside cover

Inside front cover

The construction paper swatches

Vintage construction paper swatches

More vintage paper swatches

Side view of the swatch book

A friend who works for a professional printing company pointed out how simple the color names were back then, too. Not fiery fiesta, but just red. Not buttercup, but yellow. Love that detail.

I hope you enjoyed this visual and slightly non-PC journey through the past! Happy (paper) trails to you...

__________________________ 

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